As today's marketplace continues to shift from optical to digital processing, digitally savvy consumers who shoot digital want to print digital. Oftentimes they are not satisfied with the costs and convenience of home printing systems. So they seek digital photofinishing outlets with equipment to make prints on Kodak paper—prints of high quality and lasting brilliance.

KODAK EKTACOLOR EDGE Paper incorporates many of the features found in ROYAL Digital Color Paper. It delivers exceptional sharpness and clarity; bold, saturated colors; and superior print longevity. And it is also designed for both optical and digital imaging systems. Improved features include: more robust calibration, enhanced tone scale and flesh-tone reproduction, excellent image stability, and robust process performance.