As today's marketplace continues to shift from optical to digital processing, digitally savvy consumers who shoot digital want to print digital. Oftentimes they are not satisfied with the costs and convenience of home printing systems. So they seek digital photofinishing outlets with equipment to make prints on Kodak paper—prints of high quality and lasting brilliance.

Be ready to meet their needs with KODAK ROYAL Digital Color Paper—premium photofinishing paper for digital excellence optimized for a range of digital printers. And it’s exceptional for optical printers too. This premium paper offers your customers exceptional color reproduction, image stability, sharpness, and clarity. And it's designed to yield crisper, sharper, and color-saturated digital pictures.